Chez Paul

81,985
Total Reach
17,654
Total Engagements
21.53
%
Engagement Rate

Chez Paul Case Study

Chez Paul is a restaurant that specializes in delicious crêpes and galettes inspired by the Brenton (Brittany region) of France. It is located in Toronto, Canada, and has been serving customers since March 2023. Chez Paul offers a variety of savory and sweet crêpes, as well as hot and cold beverages. The restaurant has a cozy and charming atmosphere, with a vintage décor and a friendly staff.

You can visit their website to see their menu or order online. Chez Paul is a great place to enjoy a taste of France in Toronto.

What They Wanted // The Ask

Chez Paul launched two campaigns with Eros Influencer Marketing, each spotlighting a specific aspect of the offerings at the restaurant.

For “Brunch Campaign,” the focus was on showcasing the delicious crêpes and galettes inspired by the Brittany region of France, emphasizing the variety of savory and sweet options, and highlighting the cozy and charming atmosphere.

The influencers are expected to create and publish various content types, including static posts, carousels, stories, videos, and reels. This campaign was set around the emphasis of brunch with food being accompanied by a morning beverage such as their in-house traditional coffee options or tea.

For the “General Restaurant Campaign,” the goal was to promote the general offerings of Paul’s restaurant. This would show, through diverse and engaging content on Instagram the location of the restaurant as well as its diverse offerings!

Our Solutions

12 influencers took part in a campaign to promote Chez Paul by sharing Instagram Reels, static stories, posts, carousels and more. Each influencer showcased their unique aesthetic and style, from witty captions to mouth-watering pictures. The influencers highlighted their wonderful experiences at Chez Paul, with a focus on the Brunch Campaign and the restaurant’s authentic French cuisine

Restaurants can easily have access to influencers, build brand awareness, and grow business traffic with the help of Eros Influencer Marketing.

Get Started